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Asetenapa Cocoa — Nature, Fairness & Wealth

Meet Felix Tetteh: a Fairtrade cocoa farmer from Asetenapa

Felix Tetteh manages a two-acre farm in Ghana as a member of Asetenapa — and takes Fairtrade audiences onto his farm to explain where chocolate really comes from.

1 June 2025 · Asetenapa Communications

About 60 per cent of the world's cocoa comes from just two countries: Côte d'Ivoire and Ghana. Behind that figure are the farmers whose knowledge and labour make chocolate possible.

Felix Tetteh is one of them. A young Fairtrade cocoa farmer, he manages a two-acre farm in Ghana as a member of the Asetenapa cocoa cooperative.

In a series of short films with Fairtrade America, Felix welcomes viewers onto his farm and explains what being a Fairtrade cocoa farmer actually involves — opening a cocoa pod, walking through the steps of processing beans after harvest, and describing a day in the life of a cocoa farming household.

He is also clear that the harvest has an off-season but farmers do not. That reality is exactly why Asetenapa is building enterprises — cassava and gari processing among them — that earn income across the whole year.

For the union, Felix's story is what Fairtrade certification is for: a young farmer able to speak for his own work, with a cooperative and a trading relationship behind him.

Based on Fairtrade International's impact story and the accompanying Fairtrade America video series featuring Felix Tetteh.

See Felix's story on fairtrade.net
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